Vendor Feature: Optimum Nutrition

optimum nutrition supplements

The Story of Optimum Nutrition

Optimum Nutrition is a sports nutrition brand that has provided bodybuilders and gym-goers everywhere with an extensive line of premium nutrition products for many years, including bars, powders, tablets, and ready-to-drink products. They have produced some of the most popular fitness supplements on the market, including Optimum’s Gold Standard 100% Whey Protein, which is one of the nation’s top-selling protein products. So why is Optimum so trusted and how have they become so successful? Let’s take a look.

History of Optimum Nutrition

Founded in the mid-1980s by two fitness-obsessed brothers, their goal was to create supplements that were safe, effective, and easy-to-use, while still managing to taste great. They determined that most supplements on the market did not meet their high-standards of purity and ease-of-use and sought to develop their own. They currently own and operate several production facilities across the country and are one of the few sports nutrition brands to manufacture in every product category.

Now, Optimum Nutrition (ON) is responsible for two premium sports nutrition brands, Optimum Nutrition and American Body Building. One of the main qualities that sets ON apart from other competitors is their impeccable focus on quality and customer satisfaction. They make all of their own products themselves, meaning they can specifically focus on quality control during every step of production. Whereas other companies may only focus on distributing another brand’s product, meaning they have less control over the outcome, Optimum Nutrition is fully responsible for every aspect of their production.

From ingredient selection, to manufacturing, all the way up to distribution, Optimum will not accept a product unless they are absolutely sure that it meets their rigorous quality standards. This is the primary reason for their success, the same exact qualities that make up a successful workout routine: consistency and reliability.

Optimum Nutrition Today

Now, Optimum Nutrition’s line of gold standard products are some of the most popular and reliable supplements on the market. These products include Gold Standard BCAA Powder for muscle restoration and recovery, the Gold Standard Pre-Workout blend (with creatine, beta alanine, and caffeine) and of course, the very popular Gold Standard Whey Protein.

Other popular supplements of theirs include the High-Protein Gainer, delivering supplemental protein, carbs, vitamins, and minerals for post-workout gains, and the Creatine Monohydrate Powder, designed to support muscle strength and power. They also produce more general nutritional supplements including fish oil, fiber, and specialized multi-vitamins for men and women.


Optimum Nutrition has earned their reputation as one of the most reliable and beloved provided of fitness supplements on the market. We encourage you to browse through our list of products now available in the SupZilla Online Store and take your fitness commitment to the next level!

Come get a scoop!